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Our Founder

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Caty Petersen is an experienced lifestyle marketing guru whose knowledge of the luxury world along with her ability to forecast the next “it” thing has made her a sought after talent.

 

Her business career began at the Los Angeles corporate headquarters of Guess?, Inc. as Assistant to the Chairman and CEO, Maurice Marciano.  Her determination, resourcefulness and spunkiness helped her climb the ranks at Guess?, moving into the licensing department as the Assistant Director.  From there, her vast, eclectic contact book became the catalyst to putting up her own lifestyle company.

 

Having recently launched PRIME PRESTIGE, INC., Manila’s first bespoke marketing agency, Caty identifies, represents and develops strategic marketing partnerships for products and services worldwide with distributors, wholesalers and retailers who match perfectly.  Her philosophy is to only represent and promote a product or service that she passionately believes in.  Marrying it off to the right marketing channel while personally overseeing that her client’s requirements are met is her forte.

 

She is an entrepreneur with extensive experience in sales, marketing, licensing and business development.

 

Her style is the 
epitome of effortless chic mixed with boundless charm – mastering the art of putting together
 envy-defying life experiences on a daily basis.  Caty’s fierce energy matched with her no-nonsense attitude keeps her ferociously at the top of her game.

 

Caty graduated from Assumption College in Manila and took her Masters’ Studies at Pepperdine University in Malibu.  She divides her time between her two homes in Malibu and Manila.