Caty Petersen is an experienced lifestyle marketing guru whose knowledge of
the luxury world along with her ability to forecast the next “it” thing has made her a sought after talent.
Her
business career began at the Los Angeles corporate headquarters of Guess?, Inc. as Assistant to the Chairman and CEO, Maurice
Marciano. Her determination, resourcefulness and spunkiness helped her climb the ranks at Guess?,
moving into the licensing department as the Assistant Director. From there, her vast, eclectic contact
book became the catalyst to putting up her own lifestyle company.
Having recently launched PRIME
PRESTIGE, INC., Manila’s first bespoke marketing agency, Caty identifies, represents and develops strategic
marketing partnerships for products and services worldwide with distributors, wholesalers and retailers who match perfectly. Her
philosophy is to only represent and promote a product or service that she passionately believes in. Marrying
it off to the right marketing channel while personally overseeing that her client’s requirements are met is her forte.
She
is an entrepreneur with extensive experience in sales, marketing, licensing and business development.
Her
style is the
epitome of effortless chic mixed with boundless charm – mastering the art of putting together
envy-defying life experiences on a daily basis. Caty’s fierce energy matched with her no-nonsense
attitude keeps her ferociously at the top of her game.
Caty graduated from Assumption College in Manila and took
her Masters’ Studies at Pepperdine University in Malibu. She divides her time between her two homes in Malibu
and Manila.